How Thunder Ridge Nature Arena Expanded Beyond Incident Management with Raven Controls

When Thunder Ridge Nature Arena first implemented Raven Controls, the objective was straightforward – improve the way operational issues and incidents were recorded.

What followed was something much bigger.

Over the past 12 months, Thunder Ridge has expanded its use of Raven beyond incident reporting, adopting new capabilities including Mass Notifications, Raven Eye and Event Markers. What began as an issue-tracking solution is now developing into a broader incident command platform supporting operations across the concert venue.

Challenge Before Raven

Like many major live entertainment venues, Thunder Ridge needed a reliable way to capture operational incidents while creating accurate records that could support future decision-making.

The team also wanted a solution that would continue to evolve alongside their operational requirements rather than becoming another static software platform.

From Issue Tracking to Incident Command

Thunder Ridge initially adopted Raven to provide a better way of capturing and managing operational issues.

As the platform has evolved, so too has the venue's use of it.

The introduction of Mass Notifications, Raven Eye and Event Markers has enabled Thunder Ridge to extend Raven into more areas of its operation, bringing incident management, communication and operational intelligence together within one platform.

As Greg Kleinholz, MBA, Director of Venue Safety and Security at Thunder Ridge Nature Arena, explains:

"What started for us as a means to track Issues, the transformation to Mass Notifications, Raven Eye, and Event Markers is proving to be an incident command platform worth integrating into the full spectrum of operations for our concert venue."

Continual Innovation Delivers Greater Operational Value

One of the key benefits for Thunder Ridge has been Raven's continued development.

As new functionality has been introduced, the venue has been able to expand how it uses the platform while capturing richer operational information and building a clearer picture of what is happening across events.

"As new items are added to the Raven platform, they are increasing the functionality of the program which enhances the ability to capture incidents while collecting the requisite data to make informed decisions to operations."

Second-to-None Implementation

The technology is only part of the story.

From the outset, Thunder Ridge worked closely with the Raven team to build its understanding of the platform and move rapidly towards implementation.

For Greg, the level of support stood out immediately.

"Second-to-None! The entire Raven team dove in headfirst to ensure we had the basic understanding of the program to implement within 3 days."

That support has continued well beyond the initial implementation, with ongoing guidance and training as Thunder Ridge's use of Raven has expanded.

A True Partnership

For Thunder Ridge, the relationship with Raven extends beyond the technology itself.

Continued follow-up, guidance and training have supported the venue as its use of the platform has grown, while creating a collaborative relationship between the two teams.

"The continued follow up, guidance, and training goes above and beyond what I've experienced from other companies. They put the word CUSTOM into CUSTOMer service."

It's that combination of technology, continued development and ongoing support that has allowed Thunder Ridge to steadily expand Raven's role within its operations.

Looking Ahead

Thunder Ridge Nature Arena continues to expand its use of Raven Controls, with the platform playing an increasingly important role across its venue operations.

What began as a way to track issues is becoming something much broader – an operational platform that can evolve alongside the venue, bringing together incident management, communication and operational intelligence to support teams when it matters most.